Tamil Nadu Emu Scams and its aftermath

 

In continuation with my last post Shake-up in Tamil Nadu, I am going to analyze some of the outcomes of this episode, created by Susi Emu Farms, and KG Bright, etc.

There are 36,000 farmers, with an average investment of Rs.1,50,000/-, have been duped as per the Government of Tamil Nadu reports. The scam amount is very high, approximately, Rs.600 Crores. The largest ever in India in the history of Agricultural Commercial Sector.

Mr. Guru, MD of Susi Emu Farms

 
These events are currently happening in Tamil Nadu:

1. The feed for the birds is supposedly to be provided by the Contracting companies. These    companies has folded up, and No feed is received by Farmer. Farmers, as they used to grow animals in their backyard, couldn't tolerate the hunger of Emu birds. They are spending from their own pocket. The cost of feed is Rs.20/Kg per bird per day, which is unsustainable for a Farmer.
2. Farmers wanted to cash-out their Emu birds, since they are left with that as their only collateral against this scam. Everyone wants to sell, which we see the prices for Emu Birds are crashing like anything. An Adult Emu bird of 18 months is now available really cheap.
3. Many farmers unable to find buyers to sell the birds, they are slaughtering the birds for big functions like Marriages, festivals, etc. This trend has already started in Erode, Salem and Tirunelveli Districts. Again, the birds are sold at far cheaper price than imaginable.
4. Government of Tamil Nadu, has announced that it will feed the birds until they are grown up, and will sell to encash and return the deposits to Farmers. Government is selling Emus..???? Strange..!!!

The repercussions are:

• Price of Adult Emu Bird will continue to crash.

•  The price of Emu chicks will be unimaginably cheaper, this season.

•  Many hatcheries may not be functioning this time, hence, thousands of Eggs are going to be available at a far cheaper price.

•  Emu Meat will be popularised, as it is going to be available at a cheaper cost to common public.

After reading upto this, are you optimistic or pessimistic about emu farming?

YOU NEED TO BE OPTIMISTIC. Why?

• If you want to set up the Emu Farm, this is the good period to buy Adult Emu birds with cheapest initial investment. Buy 18-month birds or less, hence, you wouldn't have to face the issue of handling the eggs this season.

• If you have more funds, you can set-up hatcheries, and buy up Eggs in the market at cheaper price. I forecast the cost of chicks will come down this time heavily, hence, you might have to keep all your hatched emu chicks for future use (Meat Industry). Feeding them for atleast one year is going to cost a good amount of money.

• Emu Meat is now widely consumed, as it is cheaper than Mutton and Beef. Once people accustomed to it, and taste buds are happy, you have good times ahead. A whole new segment of Meat Market is going to be open.

Time and again, I have strongly advocated about the survival of Emu industry is relied only on Emu Meat and its Oil. This is becoming a reality now.

Be clear that, this year is a shake-up period for Emu Industry. Only strong players will remain hang on to the sport. Weak players will fall off sideways. The Industry will start flourishing from the next season onwards, because of strong demand for Emu Meat and its Oil. Hold tight...!!!

Emu Schemes - Maladies of our time

I am seeing a lot, a lot of lot, advertisements in the Tamil Newspapers, Radio and TV Media, for Emu Farming and its dubious schemes. I am little worried about the stupendous nature of the propaganda, and associated 'freebies'.

I am not sure about other states. People can share them in the comments of this blog.

Only one word, beware...!!!  Be cautious about your hard-earned money on these schemes.

Why I am worried?

1. There is no effective meat market developed yet for export or for local sale and there is no symptoms of it, so far. In my opinion, exporting emu meat is simply not profitable. It has to be sold locally.

2. Unimaginable monthly returns are assured and tempted with Gold Coins. In my opinion, the industry is heading to peak for this year 2012 season (September 2012 to February 2013), and will go down for the next season.

3. Officials from Veterinary Departments, preferred to stay away from saying any comments on this business, since they are not very sure of where it is going. There is no guidance or regulations from the government.

So, whom to beleive in? The game is keep going, and let's see how long will it go.

There are several stories are floating. One thing is certain as the money collected is not purely invested in Emu Farming Business alone. It goes somewhere..!!.

The Egg Season has begun....!!!

Emu Breeders started laying. I also contacted several other people, and many of them confirmed their Breeders started laying, but not started in full swing.

Please note, when the season actually begins, not all the breeders will lay eggs. One or two pair will start laying eggs initially, and to kick off the momentum it will take atleast 2-3 weeks. Until then, you cannot start your incubator. Because to start an Incubator, you need a reasonable quantity of eggs to sustain the cost of production.

What to do with the eggs until then...?

You can keep it in Fridge at 18 degree celcius, for upto 15 days. Or, you can keep it in a dark, cold place inside a clay pot. When you are taking out the eggs from Fridge storage, keep the egg in open space at room temperature for a minimum of 8 hours for the eggs to stabilize.

The price of the eggs?.....  Good question, wait for atleast next 10 days..!!  This is the Demand and Supply equation.