tag:blogger.com,1999:blog-55829470174589844422024-03-05T17:09:53.490-08:00Emu Farming GuideA frank guide for aspiring emufarmers in Indiaemufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.comBlogger31125tag:blogger.com,1999:blog-5582947017458984442.post-83134410199405406022012-08-21T15:25:00.002-07:002012-08-21T15:26:43.405-07:00Tamil Nadu Emu Scams and its aftermath<div dir="ltr" style="text-align: left;" trbidi="on">
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In continuation with my last post <a href="http://draft.blogger.com/blogger.g?blogID=5582947017458984442#editor/target=post;postID=3666849839910613831" target="_blank">Shake-up in Tamil Nadu</a>, I am going to analyze some of the outcomes of this episode, created by Susi Emu Farms, and KG Bright, etc.</div>
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There are 36,000 farmers, with an average investment of Rs.1,50,000/-, have been duped as per the Government of Tamil Nadu reports. The scam amount is very high, approximately, Rs.600 Crores. The largest ever in India in the history of Agricultural Commercial Sector.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRFLTjhGr9E1mb69-Zfpr3JaIX3zg2YAZL95BNQXQfEhmA3b3-6q1bNDwXKmfYvdRf2Pz4Fe4ZrmC1wlHmXoHfnL_L0N1PI0cxSZWN3v-4hUUmS1pjWc66fFywzlrkyRvDnzgcyIhTJ7IY/s1600/susi-img1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRFLTjhGr9E1mb69-Zfpr3JaIX3zg2YAZL95BNQXQfEhmA3b3-6q1bNDwXKmfYvdRf2Pz4Fe4ZrmC1wlHmXoHfnL_L0N1PI0cxSZWN3v-4hUUmS1pjWc66fFywzlrkyRvDnzgcyIhTJ7IY/s320/susi-img1.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Mr. Guru, MD of Susi Emu Farms</td></tr>
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These events are currently happening in Tamil Nadu:<br />
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<li>The feed for the birds is supposedly to be provided by the Contracting companies. These companies has folded up, and No feed is received by Farmer. Farmers, as they used to grow animals in their backyard, couldn't tolerate the hunger of Emu birds. They are spending from their own pocket. The cost of feed is Rs.20/Kg per bird per day, which is unsustainable for a Farmer. </li>
<li>Farmers wanted to cash-out their Emu birds, since they are left with that as their only collateral against this scam. Everyone wants to sell, which we see the prices for Emu Birds are crashing like anything. An Adult Emu bird of 18 months is now available really cheap.</li>
<li>Many farmers unable to find buyers to sell the birds, they are slaughtering the birds for big functions like Marriages, festivals, etc. This trend has already started in Erode, Salem and Tirunelveli Districts. Again, the birds are sold at far cheaper price than imaginable.</li>
<li>Government of Tamil Nadu, has announced that it will feed the birds until they are grown up, and will sell to encash and return the deposits to Farmers. Government is selling Emus..???? Strange..!!!</li>
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The repercussions are:</div>
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<li>Price of Adult Emu Bird will continue to crash. </li>
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<li> The price of Emu chicks will be unimaginably cheaper, this season.</li>
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<li> Many hatcheries may not be functioning this time, hence, thousands of Eggs are going to be available at a far cheaper price.</li>
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<li> Emu Meat will be popularised, as it is going to be available at a cheaper cost to common public.</li>
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After reading upto this, are you optimistic or pessimistic about emu farming?</div>
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YOU NEED TO BE OPTIMISTIC. Why?</div>
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<li>If you want to set up the Emu Farm, this is the good period to buy Adult Emu birds with cheapest initial investment. Buy 18-month birds or less, hence, you wouldn't have to face the issue of handling the eggs this season.</li>
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<li>If you have more funds, you can set-up hatcheries, and buy up Eggs in the market at cheaper price. I forecast the cost of chicks will come down this time heavily, hence, you might have to keep all your hatched emu chicks for future use (Meat Industry). Feeding them for atleast one year is going to cost a good amount of money.</li>
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<li>Emu Meat is now widely consumed, as it is cheaper than Mutton and Beef. Once people accustomed to it, and taste buds are happy, you have good times ahead. A whole new segment of Meat Market is going to be open.</li>
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Time and again, I have strongly advocated about the survival of Emu industry is relied only on Emu Meat and its Oil. This is becoming a reality now.</div>
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Be clear that, this year is a shake-up period for Emu Industry. Only strong players will remain hang on to the sport. Weak players will fall off sideways. The Industry will start flourishing from the next season onwards, because of strong demand for Emu Meat and its Oil. Hold tight...!!!</div>
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emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-36668498399106138312012-08-11T23:38:00.002-07:002012-08-21T15:27:11.017-07:00The shake-up begins in Emu Farming in TN - Part I<div dir="ltr" style="text-align: left;" trbidi="on">
The largest contract Emu Farming Company in Tamil Nadu, failed to fulfil its commitments, and flashed in Media for a whopping Rs.250 Crores Scam. Scams in Emu Industry is albeit not new. The extent of the scam and the amount involved is really big this time.<br />
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Susi Emu Farm is being accused of duping the Emu Farmers to the tune of Rs.250 Crores, and complaints lodged with Police and District Administration. Unverifiable sources are confirming that 12 persons are already arrested and being interrogated, including the People behind Susi Emu Farms. It seems the assets and bank accounts are frozen, and Passports are impounded for all those involved, until the investigations are completed.<br />
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To sum of what kind of scam is inolved in this business, let me briefly explain it to you. <br />
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Susi Emu farms started initially with the intention of selling the emu chicks as the core business. There was a time that Emu Farm owners find it difficult to market their chicks at a reasonable or profitable basis, because of competition. It was like a dog-eat-dog, and undercutting the prices of the chicks were norms of the trade in 2008/2009. Some of the people involved in Emu Farming, with ingenious plans devised by Auditors, came up with a marketing scheme to quickly and profitably sell all the chicks produced, perhaps in demand.<br />
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The ingenious plan works like this: A (Emu) Farmer deposits Rs.15,000/- per pair of 3-month old emu chicks, with a minimum lot of 10 pairs to the Emu Farming Company (EFC), which is Rs.1,50,000/- for 10 pairs. In turn, the EFC constructs the shed with fencing & utensils in Farmer's backyard, and provides 10 pairs of 3-month old emu chicks. The feed is given by the company at no cost. Periodical visit by the EFC to check the health of the birds also done, and Medication is provided if needed to the Birds at no cost to the farmer. Farmer just lends some space, and look after the bird by feeding them. Feeds are indeed provided by the EFC. Farmer gets Rs,600/- per pair as holding charges per month, which works about Rs.6,000/- per 10 pairs every month. The contract is for 5-year period, and the deposit of Rs.1,50,000/- will be refunded at the end of 5 years without interest, and the Birds shall be returned to the EFC. Every year EFC takes back the one-year old birds from the farmer, and replaces it with another batch of 3-month old chicks. The adult birds are taken to the EFC's farm, where they will collect the eggs and produce more emu chicks for sales. <br />
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The economics for the EFC is very simple: A chick is produced at Rs.1,600/-, Cost of feed for one year would be around Rs,6,000. The miscellaneous expenses would be Rs.400/-. Hence, the total cost accrued for EFC is Rs.8,000/- per bird, which is Rs.80,000/- per 10-pair lot. EFC collects Rs.1,50,000/- in advance. EFC can pay back Rs.72,000/- per farmer per year, which means, they are returning the deposit amount on a month-by-monty basis with no interest. There is a fibonacci theorem that can tell exactly when this would burst, which would be few years from now. <br />
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Farmers are attracted to the scheme, as there is no one providing Rs.72,000/- return on the investment of Rs.1,50,000/-, which is 48% per annum. Farmers have to just feed the Birds and fill the tubs with water. This is really mouthwatering for the farmers.<br />
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Factually, the rate of return is huge, except someone gambles, no other business is easy to get this much of returns. EFC's were thriving on the deposit amount, as they were able to give monthly pay-outs regularly to everyone, which begets more farmers queueing up with hard-cash in hand. The number started growing rapidly. Susi Emu Farm has to procure tens of thousands of emu chicks every year from Andhra and Maharashtra to cater to the needs of Tamil Nadu. <br />
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The nature of the scheme has such a deep pocket, the burst wouldn't have come so soon. An Agricultural fortnightly magazine has organized a Farmers Congregation to discuss about "Contract Farming - Good or Bad". The main topic was Emu Farming in that congregation. There were debates, Questions & Answers with Agri-Veterinary officials, etc. There was a strong message as a outcome of the congregation that current method of Contract Farming is evil, and farmers who have invested in it should be cautious, and new investiments are strongly discouraged.<br />
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As an outcome of the above congregation, happened to be organized in the same town as the HQ of Susi Emu Farms located, Farmers started flogging to the office of Susi Emu Farms asking for the refund of the Money. Offices were closed and people behind have disappeared.<br />
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It has been estimated that there are 12,500 such farmers were affected by this, which works out to be of Rs.250 Crores (Rs.2 Lakh average per farmer).<br />
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But there is a good side of the story, which in turn is going to help this industry to grow. I will continue it in the next part.<br />
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emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-49987121588274518022012-08-01T05:11:00.003-07:002012-08-21T15:27:31.833-07:00The recent spate of scam claims in Tamil Nadu<div dir="ltr" style="text-align: left;" trbidi="on">
There are recent newspaper reports stating that one company from Gopichettipalayam has duped hundreds of farmers with Rs. 14 Crores. People behind the company has disappeared, and Police is investigating the case now.<br />
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The reports are attached here (thanks to Junior Vikatan and Pasumai Vikatan Magazines): <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVf9Mr_wQ1-VmlYADfPKHZBd6N-9W-S1pItwtoq8QLbfv462qiSkGxR4Jr01ls7jufVFonK1mROi2y3fYNmuF1eH10f7TPlnPeq55x1KJ9CSBxY39FDIptEuq0-f4cDsV0VxqkDGu_dm6Z/s1600/photo1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVf9Mr_wQ1-VmlYADfPKHZBd6N-9W-S1pItwtoq8QLbfv462qiSkGxR4Jr01ls7jufVFonK1mROi2y3fYNmuF1eH10f7TPlnPeq55x1KJ9CSBxY39FDIptEuq0-f4cDsV0VxqkDGu_dm6Z/s320/photo1.PNG" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoAWDj_ceeJYs-t1dFZkCOezJwuZuzs1S9IVKhF_zfpocHj95-K9ORJIfmHLbl1Q4GFEiLBPg-vOmu-3TGr5ZJpr9kELC82_W6rTFd5jiUoxmsL4lRK5KTsg1PRTnTqsuFUj2ymdOfQktg/s1600/photo2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoAWDj_ceeJYs-t1dFZkCOezJwuZuzs1S9IVKhF_zfpocHj95-K9ORJIfmHLbl1Q4GFEiLBPg-vOmu-3TGr5ZJpr9kELC82_W6rTFd5jiUoxmsL4lRK5KTsg1PRTnTqsuFUj2ymdOfQktg/s320/photo2.PNG" width="240" /></a></div>
There was another report, in a leading Agricultural Magazine, Pasumai Vikatan, which is as follows:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFo3xDyhOxkVNNVJTuaCxF5cclGHLHhchpPEns_2wiiHa51kR6EXfMGTJMIRgtWynwEGTu-zLxKZsBX6UbnUsn0tHrAd63rYdfymWGgnCBqz2AW3ldCYO1LCE_0LnNKHphBwogGoyaLMt/s1600/PasumaiEmu1.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhFo3xDyhOxkVNNVJTuaCxF5cclGHLHhchpPEns_2wiiHa51kR6EXfMGTJMIRgtWynwEGTu-zLxKZsBX6UbnUsn0tHrAd63rYdfymWGgnCBqz2AW3ldCYO1LCE_0LnNKHphBwogGoyaLMt/s320/PasumaiEmu1.PNG" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8lwyB0Q5R-iNOrangeKseUF3DWRTvTCzaWRayHrfmJvod5lZH__tAIq1MVl5FMsQqgjnN8xbe4L07g9QGJkHcbZ-XYWTK0J9oFfW56rUWLoFRmG5YzAIQDTLiYslM0-SIq7kYazmKrud9/s1600/PasumaiEmu2.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8lwyB0Q5R-iNOrangeKseUF3DWRTvTCzaWRayHrfmJvod5lZH__tAIq1MVl5FMsQqgjnN8xbe4L07g9QGJkHcbZ-XYWTK0J9oFfW56rUWLoFRmG5YzAIQDTLiYslM0-SIq7kYazmKrud9/s320/PasumaiEmu2.PNG" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0vCemrdrikmA3YVO4aMThHE7WY5kmD0RYawpqHAv40WNqdpMHheVUSlk7JtBrBo62bBdACEuwl7844JxSAQNcQEyARLJu-ku7TFzspaWa9UuS0Gbj9xFH7c6hapjmBsQEjE82j-ZZzuzb/s1600/PasumaiEmu3.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0vCemrdrikmA3YVO4aMThHE7WY5kmD0RYawpqHAv40WNqdpMHheVUSlk7JtBrBo62bBdACEuwl7844JxSAQNcQEyARLJu-ku7TFzspaWa9UuS0Gbj9xFH7c6hapjmBsQEjE82j-ZZzuzb/s320/PasumaiEmu3.PNG" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5oe9tzKyU76UrfL2GtIGHTWNHL8G7rEZkub9xtn12AEjXBYjmq1Rl5ZMsHnKh-oNgW6oe2RKIgRBmDlqkxYdP1zyJ5Cny9qJrjIX1gTWFTHelz9XKHPM331e-uc09yeFAVqyVm4CRNtEx/s1600/PasumaiEmu4.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5oe9tzKyU76UrfL2GtIGHTWNHL8G7rEZkub9xtn12AEjXBYjmq1Rl5ZMsHnKh-oNgW6oe2RKIgRBmDlqkxYdP1zyJ5Cny9qJrjIX1gTWFTHelz9XKHPM331e-uc09yeFAVqyVm4CRNtEx/s320/PasumaiEmu4.PNG" width="240" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLcgzQSqcKzsShmAvn5_zNcrUcE3O1Dg-Bh87pkLIhyphenhyphenGutEiJ6XIVrVSBH_uwIVokd4fZ5ZoV3518d76kab003fOT0V5uYDXCEiaqSap1_aD_2j7FSZdulbbI7X2Kn6waQA-viJ7Boi09F/s1600/PasumaiEmu5.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLcgzQSqcKzsShmAvn5_zNcrUcE3O1Dg-Bh87pkLIhyphenhyphenGutEiJ6XIVrVSBH_uwIVokd4fZ5ZoV3518d76kab003fOT0V5uYDXCEiaqSap1_aD_2j7FSZdulbbI7X2Kn6waQA-viJ7Boi09F/s320/PasumaiEmu5.PNG" width="240" /></a></div>
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The advertisements, which caused many people to flock into these bogus farms, are interestingly offering exhorbitant incomes. The advertisements (thanks to Daily Thanthi) listed below are all found in one Leading Tamil Daily, Daily Thanthi, on the same day, Sunday. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf1CsKX6G4FRcx12O_OVOCaKdkQ-xi5bSw6UElDRUQH3K038ufso8V1KPorYehGm_91EZaHqWsC9415GqRwgT_Kg4KcV8ou0auobnvE-iUHhz7eykExn8p9fsVvnXJeE0JQ4aZUSqbR50U/s1600/2972012_fe_2907_mn_13_try.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgf1CsKX6G4FRcx12O_OVOCaKdkQ-xi5bSw6UElDRUQH3K038ufso8V1KPorYehGm_91EZaHqWsC9415GqRwgT_Kg4KcV8ou0auobnvE-iUHhz7eykExn8p9fsVvnXJeE0JQ4aZUSqbR50U/s320/2972012_fe_2907_mn_13_try.jpg" width="211" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBimRirSshJxMjDM85cJ70cuy271GeExqclbMv3lv6BxsKiOWjBSy6PYbbyXdAQ82uSMl2ksZ0osdHgTdUCfpNaX-TJeM0xKBJj5iSI6dDsAsEdK_hBnFwxEkW_x59UCca13WE0xp79a9b/s1600/2972012_fe_2907_mn_20_try.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="134" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBimRirSshJxMjDM85cJ70cuy271GeExqclbMv3lv6BxsKiOWjBSy6PYbbyXdAQ82uSMl2ksZ0osdHgTdUCfpNaX-TJeM0xKBJj5iSI6dDsAsEdK_hBnFwxEkW_x59UCca13WE0xp79a9b/s320/2972012_fe_2907_mn_20_try.jpg" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxqugYN2Ife-wU2KyYtcNqfDRRm9gXt9Y-W4LMyAeCGi3AoyRARSC8Hxh5NqtO5PL0-JnzHajiGFJa8jjKBV04KPX9_ZsRnfdCU21Eib6-hLNdd1xQD3WWPFZXAdcWSqDZsbgO6-Zue6I/s1600/2972012_fe_2907_mn_21_try1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxqugYN2Ife-wU2KyYtcNqfDRRm9gXt9Y-W4LMyAeCGi3AoyRARSC8Hxh5NqtO5PL0-JnzHajiGFJa8jjKBV04KPX9_ZsRnfdCU21Eib6-hLNdd1xQD3WWPFZXAdcWSqDZsbgO6-Zue6I/s320/2972012_fe_2907_mn_21_try1.jpg" width="320" /></a></div>
One company offers even Cars and Bikes as a promotional gifts for the customers. People are often get confused that is there such money in this business.<br />
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As we have discussed earlier in several blogs, these are just selling dreams, and creating a black hole, where money legally ends at and dried up.<br />
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If there are more than 5 companies does that, there will be a crash in the Emu Prices, which will see a big shake-up in the Emu Market. It will take atleast few years to recover. When it recovers, only handful of big companies will remain, and they will be the real winners, and real Emu Farm Companies.<br />
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emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com0tag:blogger.com,1999:blog-5582947017458984442.post-75965020375790195802012-03-26T19:44:00.002-07:002012-08-21T15:27:54.308-07:00Ponzi Scheme..?? - An article by Economic Times...<div dir="ltr" style="text-align: left;" trbidi="on">
There is an article published by Economic Times on Emu... The article could have been deeper, however, this article has raised a concern over whether the Emu Schemes are moving..<br />
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The link is below:<br />
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http://articles.economictimes.indiatimes.com/2012-03-20/news/31214799_1_investment-scam-ponzi-circular-trading<br />
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(Thanks to Economic Times):<br />
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<h1 class="multi-line-title-1">
Investment scam: Cases of circular trading of Aussie bird emus rising in Tamil Nadu</h1>
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<span class="pubdate">Sangeetha Kandavel, ET Bureau</span><span class="separator"> </span>Mar 20, 2012, 12.46AM IST</div>
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<li><a href="http://economictimes.indiatimes.com/topic/Flightless-bird">Flightless bird</a>|</li>
<li><a href="http://economictimes.indiatimes.com/topic/EMUs">EMUs</a>|</li>
<li><a href="http://economictimes.indiatimes.com/topic/EMU">EMU</a>|</li>
<li><a href="http://economictimes.indiatimes.com/topic/circular-trading">circular trading</a>|</li>
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<div class="mod-economictimesarticletext mod-articletext" id="mod-a-body-first-para" style="margin-right: 267px; text-align: justify;">
CHENNAI: In Tamil Nadu, a highly literate and industrialised state
with a propensity to fall for ponzi schemes, one more investment scam
seems to be brewing. This time it centres around the emu, a large, <a href="http://economictimes.indiatimes.com/topic/flightless%20bird">flightless bird</a> native to Australia and reputed to have as many uses as the wonder drug aspirin.</div>
</div>
<div class="float" style="clear: both;">
<img alt="" height="1" src="http://articles.economictimes.indiatimes.com/images/pixel.gif" width="1" /></div>
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Across the southern state, indications are that there is a steady build-up of what is essentially <a href="http://economictimes.indiatimes.com/topic/circular%20trading">circular trading</a>
of emus, something that is usually a precursor to an eventual collapse.
Advertisements on television, Internet and pamphlets are touting the
bird as the ultimate in investment.<br />
<br />
Among those who fell for the
spiel is Arjun, a 30-year-old software engineer from Chennai who bought
10 pairs of chicks investing Rs 2 lakh. He got his money back in two
years, but now says there is something fishy about the whole scheme. "If
everyone is selling the bird not to the end consumer but to people who
are getting into farming, it doesn't sound good," he says.<br />
<br />
Investment schemes for <a href="http://economictimes.indiatimes.com/topic/emus">emus</a>
look remarkably similar to the ponzi rackets that have operated in the
past. For an initial investment of, say, Rs 2 lakh for 20 pairs of
chicks, an investor is promised total income of Rs 6.5 lakh in five
years-essentially a tripleyour-money scheme. All an investor is supposed
to do is return the 20 pairs to the company promoting the scheme every
year and take a new set.<br />
<br />
Emu farming is supposed to have debuted
in India in the mid-1990s after emu slaughtering was banned in its home
in Australia. Now, those in the business say there are 3,000 farms in
the country, largely in Tamil Nadu, Punjab, Maharashtra, Kerala and
Gujarat.<br />
<br />
It is in the past two years that the hype has grown.
Afarm owner near the hill station of Kodaikanal boasted that he has sold
over 1.5 lakh emus so far. No order below 25 pairs of chicks is worth
his while and payment has to be upfront.<br />
<br />
<span style="font-weight: bold;">Doubts Over Mkt's Existence </span><br />
<br />
Among those contributing to the buzz is Susi Emu Farms in Perundurai,
near Erode, which calls itself one of the largest emu farms in India.
Its sales pitch is that "it fulfils dreams of people who are in search
of projects providing quick profits on investments in this competitive
world".<br />
<br />
For Senthil, who relishes quick profits, emus are just
what he was looking for. Recently, he paid Rs 1.2 lakh for five pairs of
chicks from a farm just outside Chennai. In two years, he believes,
each emu will be worth Rs 45,000.<br />
<br />
Emus can grow to be as tall as
humans and weigh up to 60 kg. Related to ostriches, they can live for 40
years and are fertile for half that period. Those peddling emus say it
is a golden goose-its meat, eggs, feathers, toenails, skin and even oil
are all valuable.<br />
<br />
<br />
While software engineers and farmers
alike are being lured to emu schemes, they are not asking if there is a
real market for emu products. Such concerns have arisen once in a while
but formal complaints have not been made. VK Shanmugam, the collector of
Erode district, says the emu business is a matter of "serious concern"
but since there are no complaints, no action can be taken.</div>
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</div>
<div style="text-align: justify;">
Shanmugam says he is also intrigued by the fact that he doesn't see any
of the birds though people seem to be investing in them. "I hear that
people are depositing money but are not able to get receipts for that,"
he says.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The administration recently had a meeting with top
police officials about the emu problem. Tamil Nadu has a rich history of
ponzi schemes. Among the more notable ones is the collapse in 1998 of
the Anubhav group which duped investors who put money in a teak
plantation scheme of around Rs 400 crore.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Last year, a PTI report
said the Maharashtra government ordered a CID inquiry into a likely Rs
200-crore emu farming scam in Nashik district.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
The controversial
scheme, run by a private company, involved a promise to triple
investment in 45 days. Farm owners in Tamil Nadu estimate the number of
emus in the state at around five lakh, or one bird for every 130 people
in Tamil Nadu. Sceptics such as Shanmugam, however, don't buy that
number.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
V Rajapandi, the general secretary of the Tamil Nadu Emu
Association, said to be registered under the Societies Act and having
300 members, defends his business.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
He says emu farming is a
genuine business "if you do it in the right manner." "It has a huge
market. Just because a handful of people say so, you cannot say the
business is a <a href="http://economictimes.indiatimes.com/topic/ponzi%20scheme">ponzi scheme</a>," he adds. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
(<i>Thanks to: The Economic Times</i>) </div>
</div>
emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-3347311250294796092012-02-27T07:15:00.000-08:002012-02-27T07:16:17.161-08:00Emu Schemes - Maladies of our time<div dir="ltr" style="text-align: left;" trbidi="on">
I am seeing a lot, a lot of lot, advertisements in the Tamil Newspapers, Radio and TV Media, for Emu Farming and its dubious schemes. I am little worried about the stupendous nature of the propaganda, and associated 'freebies'. <br />
<br />
I am not sure about other states. People can share them in the comments of this blog.<br />
<br />
Only one word, beware...!!! Be cautious about your hard-earned money on these schemes. <br />
<br />
Why I am worried?<br />
<br />
1. There is no effective meat market developed yet for export or for local sale and there is no symptoms of it, so far. In my opinion, exporting emu meat is simply not profitable. It has to be sold locally. <br />
<br />
2. Unimaginable monthly returns are assured and tempted with Gold Coins. In my opinion, the industry is heading to peak for this year 2012 season (September 2012 to February 2013), and will go down for the next season. <br />
<br />
3. Officials from Veterinary Departments, preferred to stay away from saying any comments on this business, since they are not very sure of where it is going. There is no guidance or regulations from the government. <br />
<br />
So, whom to beleive in? The game is keep going, and let's see how long will it go.<br />
<br />
There are several stories are floating. One thing is certain as the money collected is not purely invested in Emu Farming Business alone. It goes somewhere..!!.<br />
<br />
<br />
<br />
<br />
<br /></div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com5tag:blogger.com,1999:blog-5582947017458984442.post-46651498611984300992011-09-08T06:12:00.000-07:002011-09-08T06:13:39.118-07:00The Egg Season has begun....!!!<div dir="ltr" style="text-align: left;" trbidi="on">
Emu Breeders started laying. I also contacted several other people, and many of them confirmed their Breeders started laying, but not started in full swing.<br />
<br />
Please note, when the season actually begins, not all the breeders will lay eggs. One or two pair will start laying eggs initially, and to kick off the momentum it will take atleast 2-3 weeks. Until then, you cannot start your incubator. Because to start an Incubator, you need a reasonable quantity of eggs to sustain the cost of production.<br />
<br />
What to do with the eggs until then...? <br />
<br />
You can keep it in Fridge at 18 degree celcius, for upto 15 days. Or, you can keep it in a dark, cold place inside a clay pot. When you are taking out the eggs from Fridge storage, keep the egg in open space at room temperature for a minimum of 8 hours for the eggs to stabilize. <br />
<br />
The price of the eggs?..... Good question, wait for atleast next 10 days..!! This is the Demand and Supply equation. <br />
<br />
<br /></div>
emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com7tag:blogger.com,1999:blog-5582947017458984442.post-65557171636983427112011-08-17T09:41:00.000-07:002011-08-17T09:41:49.740-07:00Contract Emu Farming - Some Warnings<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
Recently some distasteful news in the Media about Emu Business from Maharashtra, which was disheartening. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
There are two sides to a coin. One side is the people who simply ready to be duped with tons of ignorance and Money, and the Other side is the People who design their schemes such that most appealing to a common man to part with his Money and Confidence. This applies to Finance Companies to Forex Companies, and Emu Business is not an exception to this White-Collar Crime.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before someone new to this industry end-up in a similar scam, there are some valid points to look for before investing in Emu Schemes, whether it is Contract Emu Farming or MLM-type Schemes. We will be seeing them here.</div>
<br />
<div style="text-align: justify;">
In any Business, there has to be a product. In Emu Business, Meat & Oil are the products (Eggs are only for reproduction and is not a product). These are the two main reasons for which, Emus have to be culled. Culling for reasonable economic values is the essential key to this Business. If there is no culling and no regeneration, the cycle never completes. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Before you invest and Sign a contract with a Contract Emu Farming Company, please look into the following aspects.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I put them into pointers:</div>
<ul style="text-align: justify;">
<li>In an <a href="http://emufarming-guide.blogspot.com/2010/10/commercial-emu-farming.html">Emu Contract Farming Business</a> - Check whether they have processing plants to produce Meat and Oil. Emu Processing Unit (EPU), as they are called, are setup to cull birds hygienically, and cut meat as required by Market. If the Emu Contract Farming Company does not have EPU and proper Marketing Arrangements to market the meat, do not invest your money with them. </li>
</ul>
<ul style="text-align: justify;">
<li> If the Emu Contract Farming Business offers you more than Rs.350/- per month per bird, double check their past history, and also check whether they already have the EPU. It might be possible that they need more birds for their busy EPU, so they offer higher premium. If not, they are luring you and your money, because it is simply not viable to run at this cost for long-term. This also applies to giving Gold Coins as an Incentive to join. Simply, doubt them.</li>
</ul>
<ul style="text-align: justify;">
<li>If the Emu Contract Farming Business is based on the Multi-Level-Marketing mode, never involve into this. You will earn only bad reputation for yourself, because you are false-promising many people into that. Stay away from these kind of schemes.</li>
</ul>
<div style="text-align: justify;">
With the advent of few big names in the industry doing Emu Contract Farming in large scale has raised concerns for many. Because the amount involved is running into Crores of Rupees. The tipping point for this industry will flower once the Emu Meat is well liked by the end-users. For that to happen, Emu Meat must be freely available on the market first. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Emu business will sustain and grow only when there is a usage, that means, a Market for Meat. This can be achieved only through selling its Meat for consumers and Oil for Pharmaceutical Industries. That day is not too far. </div>
</div>
emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com4tag:blogger.com,1999:blog-5582947017458984442.post-70476325637636971802011-08-02T15:46:00.000-07:002011-08-02T15:46:07.680-07:00Emu Meat Sector Updates - 3-Aug-2011<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
I managed to speak to Dr. S.K.Maini on the Emu Meat Sector Developments, and It was fruitful to know lot of facts from him. FYI, Dr. S.K. Maini is one of the pioneers in Emu Farming Industry in India. He is running a NGO, focusing on Emu Products, named AGRIBIOTEK. </div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Currently Dr.S.K.Maini is running an Emu Processing Unit (EPU) in Hyderabad with a capacity of 40 birds per day, which sees increasing demand for Emu Meat. <span>The Emu meat is locally marketed, fat is sent to the processing unit. Emu skins are being collected & preserved, once they are approx 500 in number they will
be sent for tanning.</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span>The Price is Rs.270/Kg live weight, delivered at their EPU. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>Another Farmer, Mr. Suresh is running a similar sized EPU, but he sells the meat beyond Hyderabad, say, upto Chandigarh and Punjab. Another two similar units are coming up near Hyderabad and one in Nanded. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>In Tamil Nadu, Mr. Jegan Mohan of VR3 Emu farm is helping and advising aspiring entrepreneurs to set up EPUs by providing Consultancy and Marketing Tie-up. Mr. Jegan Mohan is one of the earliest Emu Farmer in TN and his VR3 Emu Farm has also procured license to process EMU OIL, as per Indian Regulatory Requirements. </span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span>Susi Emu Farm and Jeevan Emu Care are coming up with their own EPUs. The procurement for them mostly will come through their Contract Farming. VC Emu farm has a similar strategy, but there is no information on their EPU. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>Vileena EPU is progressing towards to starting its operations in December 2011. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>Other than this established/establishing players, I have seen numerous local emu farmers, who regularly slaughter Emus for Meat to feed their Emu Meat Lovers in their city only during festivals. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>I am keep mentioning that Emu Business will be successful only if there is availability and consumption of Emu Meat in India. That's started happening now. The promotion and advertisement has not started at all. In general, Promotion and ad spending will start happening once there is a sizeable production capacity in place, and we can expect that too to be happening soon. </span></div>
<div style="text-align: justify;">
<span><br /></span></div>
<div style="text-align: justify;">
<span>Contact Details:</span></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
<span>Dr.S.K.Maini - (</span><span id="ctl00_contentSection_ctl00_companyInfoFree_lblPhone">98480 14071)</span></div>
<div style="text-align: justify;">
<span id="ctl00_contentSection_ctl00_companyInfoFree_lblPhone">Mr.Jegan Mohan - (94426 35308) </span></div>
<div style="text-align: justify;">
<br /></div>
</div>
emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com4tag:blogger.com,1999:blog-5582947017458984442.post-40790978273790808582011-07-01T08:40:00.000-07:002011-07-01T08:40:55.584-07:00Status of Emu Slaughtering Houses in Tamil Nadu<div dir="ltr" style="text-align: left;" trbidi="on">I spoke to few big emu farm owners last week. I got good news on the emu slaughtering houses with some concrete plans.<br />
<br />
Jeevan Emu Farm is expected to start operation in their Slaughtering House by early weeks of August 2011. The Plant location is near Saanarpatty, Dindigul (TN). Jeevan has already started their Contract farming in a large scale last year. I have mentioned in detail about their scheme in my earlier <a href="http://emufarming-guide.blogspot.com/2010/10/commercial-emu-farming.html">post.</a> Mr. Rajapandiyan, CEO of Jeevan Emu Farms has indicated that they will shortly commence the operation in the Emu Slaughtering house tentatively in first week of August 2011.<br />
<br />
The big player, Susi Emu Farms (SUMU), has their slaughtering house is on the cards before Dec 2011, after signing a consultancy agreement the past weeks. The Marketing for emu meat and fat will be done by an Industry Veteran (name withheld by request). I understand from that Friend is that they have secured a Meat Order from Overseas, which requires to cull 850 adult birds a month to produce the required quantity.<br />
<br />
Also, Susi Emu farm has started expanding their business in Southern Districts after opening up branches under their umbrella.<br />
<br />
The other two parties waiting in the sideline to pick up the slaughtering house business are VC Emu Farms, Salem, and MMT Emu Farms, Karur. I do not have an idea about these two, but, they have potential since they hold large quantities, in Tens of Thousands, of Emu Birds under their Contract Farming business.<br />
<br />
It's very clear that the Emu Industry is finally kick starting in Tamil Nadu.<br />
<br />
It's a good news, isn't it?<br />
<br />
<br />
</div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com5tag:blogger.com,1999:blog-5582947017458984442.post-58798274692410752412011-05-27T09:09:00.000-07:002011-06-02T16:59:09.502-07:00Emu Salughtering - a Franchise Model ?<div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: justify;">Emu Slaughtering is the lifeline for Emu Farming Industry. If it is not established soon, the industry will be waning. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Here it comes a new concept on Emu Slaughtering - on Franchise Model.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Emu Slaughtering has to be approved by Animal Husbandry Ministry, which it takes its own time to approve and hence this is one major reason emu slaughtering houses are getting delayed to start their operation. But an approval is not required for a Butcher, except getting sanitary certificate from the local municipality. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">Instead of relying on few big Slaughtering Houses to procure emu birds on live-weight basis in large numbers, there is a new thinking of franchising the slaughtering house model to Butchers in cities. </div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">How does it work?</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><b>Concept: </b></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">The emu slaughtering is not so popular in retail level, because, Butchers do not know how to process this bird and also how to handle the byproducts and biological wastes originating from them. The Butchers are need to be invited to join a free program, where they will be systematically trained on the emu slaughtering in their shops. Systematically here means, teaching & training them on how to do the following: removing the skin with out knifing, removing the feathers without leaving holes in the skin, separating the fat without blood stains, and handling the biological wastes, etc.</div><div style="text-align: justify;"><br />
</div><ol style="text-align: justify;"><li>Butcher will pay for 3 birds average live weight cost @ 40 Kg x 275 x 3= 33,000/-. It can be arranged with a bank to grant unsecured micro lonas to the butchers. As banks provide the money to the franchiser directly, whereas the butcher owes money to bank.</li>
<li>The Emu birds will be given to them on a daily basis, the butcher will sell the meat and be settling the money on the same day evening and along with that, the fat, feathers, and skin also will be collected by the franchier.</li>
<li>A Delivery van, with cages for each bird to be built and used to deliver the birds. The birds are expected to be delivered before 6 am in the morning.</li>
<li>A Collection van with refrigeration facilities and a safe vault (to keep money), to be visiting each butcher around 4 pm in the evening to collect the money and FAT.</li>
<li>The big farmers are to be signed agreement to supply birds @ 250/kg live weight at their farm gate. </li>
<li>An arrangement with Emu Fat processing units (one is already running in Pondicherry) will give you a regular market for the fat. Same applies for Skin and Feathers. There are consumers for it.</li>
</ol><div style="text-align: justify;">Let's look at the cost aspects:</div><ul style="text-align: justify;"><li> <b>What does Breeder get?</b></li>
</ul><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">A Emu bird will reach 40 Kgs at 10th month by changing the feed combination. The purpose made feed combination will help the bird to store lot of fat at the age of 10th months. The selling cost at the 10th month for each bird is: Rs. 10,000. you have spend Rs.4500(feed)+Rs.2500 (chick production cost+labor), which costs you around Rs.7,000/-. You get Rs.3000/- per bird. If your farm is producing 1000 birds every year, you get 30,00,000/- as profit, whereas your sales, is Rs.1,00,00,000. It's a good 30% margin. Breeder gets his money on cash and carry basis.</div><div style="text-align: justify;"><br />
</div><ul style="text-align: justify;"><li><b>What does the Franchiser get?</b></li>
</ul><div style="text-align: justify;">The Franchiser who does running the distribution network, virtually starts up with very small investment, compared to the Emu Breeder. A bunch of people, several custom-built lorries, and a systematic approach and sincerity to the business are enough to make the big success. Apart from the investment in the infrastructure, Franchiser makes Rs.2000/- per bird straightaway. If the lorry carries 60 birds at a time, it is 60,000/- per trip as total Gross Profit. The advance money is paid by the butcher, as this money is coming from Banks (Citi, HSBC, SCB, etc) as an unsecured Microfinancing Loan. Government is forcing the banks to disburse microfinancing loans as a percentage of their total capital requirement. Actually, these banks are looking for a reliable opportunity and partner to work with. The advance money is with Franchiser to pay in cash to the breeder. Breeder gets his money on cash and carry basis. The fat collected is at Rs.1000/Kg from Butcher and is sold to the Emu oil processing unit at Rs.1,200/Kg, which makes an another Rs.60,000/- per trip of 60 birds (60 birds @ 5 Kg x Rs.200 [1200-1000=200] = 60,000). Each butcher can sell atleast two birds a day (25 Kg meat for each bird) and you can easily find 30-50 butchers in a city to market your product. To increase your sales numbers, you need to advertise periodically about the health aspects of emu meat in Papers and TV. </div><div style="text-align: justify;"><br />
</div><ul style="text-align: justify;"><li><b>What does the butcher get?</b></li>
</ul><div style="text-align: justify;">Butcher initially deposits Rs.33,000/- to the franchiser for 3 emu birds at 40 Kg live weight at the rate of Rs.275/Kg, and the money is given by bank as microfinancing loan with no collateral. Butcher sells 25 Kg of meat per bird(with bones, albeit) @ Rs.300-325/Kg, sells 5 Kg of fat to the franchiser at Rs.1000/Kg, and Skin is selling at Rs.500/Skin. The total sales is Rs.13,000, against the bird cost of Rs.11,000/-. The net revenue is Rs.2,000/bird. If he sells two birds, he can make Rs.4,000/day on emu birds. Butcher is not sparing the money from his packet to pay the advance, which he can settle over a period of 3 years to the bank. And also, he is delivered with birds at his doorstep, and the fat is sold at his doorstep to the franchiser on the same day. It's no-pain business for him.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">In general, Emu industry will be flourishing if this model gets implemented. If you need further clarification/information/suggestion on this, please email to me at jm.emufarm-at-g.mail_com. </div></div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com7tag:blogger.com,1999:blog-5582947017458984442.post-28608840200163568462011-05-26T21:14:00.000-07:002011-07-10T02:33:34.385-07:00Updated: Impact of Free Goats to Farmers in TN on Emu farming.<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;"><b><span style="color: #351c75;">An Update (10th July 2011): </span> </b></span><br />
<br />
Tamil Nadu Govt has announced that they are going to give 4 goats for each family for 7 lakh families in Tamil Nadu over a period of 5 years. Hence, TN will need 28 lakh (2.8 million) goats for 5 years and 1900 goats every day. <br />
<br />
The Age of the goats will be 4-6 months. The eligible families shall not have any agricultural land. An officer will accompany them to the nearby market to buy the goat kids, and the government will borne the transport charges for bring the goat kids to home. <br />
<br />
Will the goat farmers sell 4-6 months kids in large numbers?... Some body can clarify..!!??<br />
<br />
<span style="color: #cc0000; font-size: large;"><b>Impact of Free Goats to Farmers in TN on Emu farm</b></span><br />
<br />
Newly sworn-in TN Govt has promised to give away free goats for poor farmers to create a livelyhood for them. The BPL (Below Poverty Line) is ascribed at 22.5% of the TN population, which is roughly 32 lakh families (assuming 5 in a family). Each family will be given 4 goats, which will be 1.30 crores Goats in 5 years, which is 2.1 lakh goats every month, which turns out to be 7000 goats every day irrespective of holidays. <br />
<br />
<br />
So, Tamil Nadu is going to need 7,000 goats every day to give away to poor Farmers.<br />
<br />
This is in addition to the existing consumption, which is already suffering the supply constraints. The poor supply for daily consumption of goat meat has already raised the goat meat prices past Rs.300/Kg mark.<br />
<br />
<br />
What do you think the Goat Meat prices will be heading to....??<br />
<br />
<br />
If it exceeds Rs.350/Kg mark, and still people wanted to eat Meat for purpose or pleasure, either the Beef will be entering into this area, or meats like Emu meat can take that place.<br />
<br />
Are Emu breeders ready to take up this opportunity? Are they listening...??? </div>
emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com0tag:blogger.com,1999:blog-5582947017458984442.post-83575410638777630062011-05-03T09:58:00.000-07:002011-05-03T09:58:20.419-07:00Good News on Emu Slaughtering Houses<div dir="ltr" style="text-align: left;" trbidi="on">I recently had discussion with few industry veterans about the upcoming emu slaughtering units in and around Tamil Nadu and AP. They were very positive and confident about the slaughtering business, and I noticed that they are bit worried too, for not going to get enough stocks for the Slaughtering house. This will initiate a supply/demand gap, possibly in the coming year 2011/2012. <br />
<br />
The Good News is that, Vileena Emu (AP) will be starting their Slaughtering House in July, same goes for Jeevan Emu Farm, Dindigul (TN). In addition to these two, I understand that another few units are coming up, and I am getting more details about them. Soon, I will bring those information here.<br />
<br />
The price offered are Rs.250/Kg live bird weight at the Slaughter House Gate. This seems to be pretty standard rate. I believe this rate will go up once the Emu Meat Market demand is picking up.<br />
<br />
The Bright lights are started showing up in Emu Farming Industry in India. It's a good news, indeed.<br />
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</div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com4tag:blogger.com,1999:blog-5582947017458984442.post-15168844313994507952011-04-08T07:32:00.000-07:002011-04-10T09:10:05.933-07:00Some Clarifications on Emu farming<div dir="ltr" style="text-align: left;" trbidi="on">There was a thread in www.agricultureinformation.com about <a href="http://www.agricultureinformation.com/forums/consultancy-services/61075-emu-farming-export-based-consultancy.html">emu farming</a>. The following questions were raised in that thread:<br />
<br />
<div style="color: blue;"><u><b>1. where to sell the emu meat, emu eggs and etc....<br />
</b><b>2. who is regulating/controling the rates of emu products.</b></u><u><b><br />
3. Do we have processing units to extract the emu oil, emu meat, other stuff.<br />
4. Do we have gov regulated exporting system for emu to other countries.<br />
no body does have perfect answer to this emu farming.</b></u> </div><div style="color: blue;"><br />
</div><div style="color: blue;"><span style="color: black;">I have discussed the above questions in this blog in the previous entries. Let's look it again:</span></div><div style="color: blue;"><br />
</div><div style="color: black;"><u><b>1. where to sell the emu meat, emu eggs and etc....</b></u> </div><div style="color: black;"><br />
</div><div style="color: black;">Obviously emu meat has to be sold to the consumer's like you and me in India. Currently there is no supply chain to carry emu meat to consumer's kitchen. The closely held market is in several Non-Veg Restaurants in Major Cities, which is offering Emu Meat based dishes and being received well. Unfortunately, we have only leg-bend emus for culling. No healthy herd just for culling purpose, because of sheer numbers. </div><div style="color: black;"><br />
</div><div style="color: black;">Please read this <a href="http://emufarming-guide.blogspot.com/2010/08/emu-meat-some-commercial-aspects.html">blog</a> entry for knowing more about discussing this issue.</div><div style="color: black;"><br />
</div><div style="color: black;">Eggs have to be sold to Hatcheries. If you couldn't find one nearby, set up one. It doesn't cost much. </div><div style="color: blue;"><span style="color: black;"> </span><u><b><br />
</b></u><b style="color: black;">2. who is regulating/controlling the rates of emu products.</b></div><div style="color: blue;"><br />
</div><div style="color: blue;"><span style="color: black;">Market force, i.e, Demand and Supply will decide this rate. Once the adoption is high, and when the demand is exceeding supply, the rates for the birds will go up. This is very simple market calculation. </span></div><div style="color: blue;"><br />
</div><div style="color: blue;"><span style="color: black;">Regulating the rates for emu birds' is definitely not the Government's business. If that's the case, we won't be having general price rise across India in commodities. </span></div><div style="color: blue;"><br />
</div><div style="color: blue;"><span style="color: black;">In the near future, it will be the Slaughtering House Owner's will decide the rate for emu birds. Unless you have a integrated farming, i.e., you grow your own feed for emus, and buy only the essential medicines across the counter. This will save you a lot in feed costs. Other costs seems not having any variable portion at the most, i.e. quite static expenses. </span><br />
<span style="color: black;"><br />
</span><br />
<span style="color: black;"><b>3. Do we have processing units to extract the emu oil, emu meat, other stuff.</b></span></div><div style="color: blue;"><br />
<span style="color: black;">Emu processing units are coming up, in Andhra Pradesh, and Tamil Nadu. If my guess is correct, there will be 4 units in South India by end of 2011. These units are mainly focusing on slaughtering. Emu Oil processing requires special permissions, hence only few in the entire country will be able to do it, commercially. One of my friend in Tamil Nadu, already got this license from Central Government. </span><br />
<br />
<div style="color: black;"><b>4. Do we have gov regulated exporting system for emu to other countries.</b></div><div style="color: black;"><br />
</div><div style="color: black;">Govt does regulate hygiene aspects of this trade, as is happening to other meat product exports. Emu Meat is neither a rare item, nor a regulated/controlled item like deer meat. Hence, this question doesn't arise. In general, while exporting, it is the buyer's terms & conditions that rules. <b><br />
</b></div><div style="color: black;"><br />
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</div></div></div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-75517249181821158742011-01-12T07:19:00.000-08:002011-01-12T07:19:03.197-08:00Emu Eggs - Some Facts<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7pOi3IFJoK1Ouoek9CX7lCVSA5VW2VEbdOWxwPTnRINh6FJ__7GzelKVXwbi3WVOmWpsh5ew7xpuLY1zZlAk22DyZdy4TtoMM8SCy2_Ne_GaTJaVT2Ls_AH7sSe3h_Tg5bumTlWpwicA/s1600/DSC00331.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh7pOi3IFJoK1Ouoek9CX7lCVSA5VW2VEbdOWxwPTnRINh6FJ__7GzelKVXwbi3WVOmWpsh5ew7xpuLY1zZlAk22DyZdy4TtoMM8SCy2_Ne_GaTJaVT2Ls_AH7sSe3h_Tg5bumTlWpwicA/s320/DSC00331.JPG" width="320" /></a></div>Now, Emu industry is quite, because everyone is concentrating on collecting eggs, and monitoring their hatcheries. This is the Egg Laying season, and several of them already have chicks in their Hatcheries. Let's look into some interesting facts about Emu Eggs.<br />
<br />
<b>Laying Cycle: </b><br />
<br />
<ul><li>Emu birds lay eggs in a cycle of 5 or 6 eggs in a month. </li>
<li>After each cycle, there will be a gap of one week. </li>
<li>Gap between two eggs is 72-74 hours (3 days).</li>
<li>Emu Eggs weighs 400grams to 700 grams in general. </li>
<li>Average weight is 550 grams. </li>
<li>In an average, there will be 4-6 cycles every season. (5x4=20eggs min; 6x6=36eggs max)</li>
<li>Eggs will be laid in evenings or in early mornings. You can collect them around 6.30 pm to 7.30 pm. </li>
</ul><b>Egg Types:</b><br />
<ul><li>Each egg from a pair will be of same size and same weight, most of the times.</li>
<li>Eggs are in dark green color with thick shell.</li>
<li>Eggs are sometime in light green (whitish) color, which shows that some nutrients are missing, especially calcium. Add calcium supplements to the feed.</li>
<li>Sometimes, you will get shell-less eggs - eggs with just thick white membrane. This is caused by serious calcium deficiency. Add seashells powder to the feed.</li>
<li>Eggs rarely formed a double-yoke. Double yoke eggs weigh almost 900grams to 1200 grams. These are useless, they never hatch. Better use it for "Big Family Omlette or Party Omlette"</li>
</ul><b>Egg Handling:</b><br />
<br />
<ul><li>Egg handling does decide the hatchability of the Eggs.</li>
<li>Egg has to be collected shortly after the laying. Do not leave it in open yard for too long.</li>
<li>Egg has to be cleaned before storing. Clean it with a Warm water, and then use an antiseptic liquid with a cotton to clean it. This is to prevent bacterias.</li>
<li>Store the eggs in below normal temperature, say 22-26 degree celcius. If you couldn't maintain at that temperature, use a dark place to store it. A earthern pot is also useful.</li>
<li>While storing the eggs, keep them in horizontal state. Do not keep them upwards.</li>
<li>Use it within 7 days of storage (in a dark room condition). If you are storing at 22-26 degrees, you can keep it for upto 3 weeks (I have tested and the hatchability is 80%).</li>
<li>While transporting from location to another location, use a thermocol box, which has been designed to carry the eggs. Otherwise, road conditions may prove fatal for the eggs. </li>
</ul><b>Egg Buying:</b><br />
<br />
<ul><li>Eggs are sold to Hatcheries, where people do not have their own incubators.</li>
<li>Do not buy eggs from a distance of not more than 3-hours travelling time. </li>
<li>To ensure the air bag is intact inside the egg, use a warm water to test the eggs. If the air bag is intact, the Egg will float. Otherwise, it will sink.</li>
<li>Visit the farm atleast once, where the eggs are coming from. Teach them the above mentioned Egg-handling habits.</li>
</ul><br />
I would appreciate people can feedback on the Egg prices in their region, as a response to this post.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-83346687796759285982010-12-27T19:01:00.000-08:002010-12-27T19:01:09.258-08:00NABARD assistance for Emu FarmingMany a times, there was a discussion going on in forums or emails received in volumes asking about govt assistance on emu farming. We have something here in X five year plan by Govt of India, through NABARD. <br />
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A Fellow emu farmer and my friend, Mr. Vidyasankar of PAN Emu farm has sent this email to me on NABARD assistance on Emu Farming. I am posting here for other people to know of the assistance.<br />
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Please look at the underlined statements, which shows that you need only 10% of the total cost of the project. Remaining 90% can be given by Banks.<br />
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This information also available at: http://dahd.nic.in/guideddpaulfund.htm<br />
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<br />
<div align="center"><b><span style="font-size: medium;">OPERATIONAL GUIDELINES<br />
ON<br />
CENTRAL SECTOR PLAN SCHEME<br />
“DAIRY/POULTRY VENTURE CAPITAL FUND”</span></b></div><b>1. Background<br />
<br />
1.1 Dairy </b><br />
<br />
Milk production in India is characterized by small rural producers scattered all over the country accounting for about 70 per cent of production. Although the organized sector, which produces western type products also has shown fast growth in the last three decades, it still accounts for only 15 per cent of the total milk produced in the country and a far larger proportion of milk continues to be marketed by the unorganized sector - comprising innumerable vendors, small processors, merchants, manufacturers and retailers of indigenous milk products like khoa, paneer, dahi and milk based sweets, etc. But the main problem in the unorganized sector is quality, which creates a serious threat to the health of consumers. Unsanitary local conditions, unhygienic containers, substandard processing equipment, poor handling methods, breaks in the cold chain etc contribute to poor quality and at times unsafe milk in the unorganized sector. To bring about structural changes in the unorganized sector, the measures like processing at village level, process and market pasteurized milk in a cost effective manner, quality up gradation and up gradation of traditional technology to handle commercial scale using modern equipment and management skills, it is proposed to introduce the dairy venture capital fund scheme under which assistance can be provided to the rural beneficiaries under a schematic proposal through bankable projects. These projects should include activities like private veterinary clinics and other support services needed for the growth of the sector.<br />
<br />
<b>1.2 Poultry</b><br />
<br />
With the various efforts made by the Government of India, ICAR, State Governments, Financial Institutions and private sector etc. poultry has developed well in the country. However, these efforts have resulted in growth only in a few states and a considerable segment in the poultry sector is still unorganized and is spread over in the form of small farms in far-flung areas that still need organized efforts to exploit this potential. The training and marketing also continue to be the weakest link in various poultry development programmes. Due to these limitations, poultry development, particularly, in the North Eastern States and Eastern states is still at a very primitive stage. In the absence of organized marketing and training programme the poultry development programme is not able to realize its full potential.<br />
<br />
<b>2. Objectives<br />
</b><br />
2.1 The main objective of the scheme is to create a venture capital fund for providing financial assistance to agricultural farmers/ individual entrepreneurs and groups of all sections of unorganized as well as organized sector for the following purposes:<br />
<br />
Ø To promote setting up of small dairy farms for milk production<br />
Ø To bring structural changes in the unorganized sector; processing and marketing of pasteurized milk at village level<br />
Ø To bring about upgradation of quality and traditional technology to handle milk on a commercial scale<br />
Ø To boost the unorganized poultry sector in states where development is in primitive state and also to give incentive and create infrastructure facilities for export of poultry products by organized sector from advanced states<br />
Ø Establishment of poultry and breeding farms with low input technology and also for other poultry species<br />
Ø Setting up of poultry feed plant/ laboratory<br />
Ø Setting up of egg grading, packing and storing facility for promoting export<br />
Ø Marketing of poultry products (specialized transport vehicles, cold storage etc)<br />
<br />
<b>3. Activities/Total Outlay/Area of operation covered under the scheme:<br />
<br />
</b>3.1 The funds will be distributed among dairy and poultry activities with an overall ratio of 2:1. The following activities will be funded under the scheme either individually or in combination.<br />
(A) Components, which can be funded under dairy sector:<br />
1. Establishment of small dairy farms – upto 10 animal units (Buffalo and crossbred cows) for milk production - Rs.3.00 lakhs - only in non-operation flood areas<br />
2. Purchase of milking machines /milko testers / bulk milk cooling units (upto 2000 lit capacity)<br />
- Rs.15.00 lakhs<br />
3. Purchase of dairy processing equipment for manufacturing indigenous milk products - Rs.10 lakhs<br />
4. Establishment of dairy product transportation facilities including cold chain – Rs.20.00 lakhs<br />
5. Cold storage facilities for milk and milk products – Rs.25.00 lakhs<br />
6. Establishment of private veterinary clinics – Rs.2.00 lakhs for mobile and Rs.1.50 lakhs for stationary clinics.<br />
(B) <u>Components, which can be funded under poultry sector:<br />
1. Establishing poultry breeding farms with low input technology birds and also for ducks/turkey/guinea fowl/Japanese quail/emu/ostrich etc – Rs.30.00 lakhs<br />
2. Establishment of feed godown, feed mill, feed analytical unit – Rs.16.00 lakhs<br />
3. Marketing of poultry products (specialized transport vehicle, cool room storage facilities and retention shed for birds etc) - Rs.25.00 lakhs<br />
4. Egg grading, packing and storage for export capacity - Rs.80.00 lakhs<br />
5. Retail poultry dressing unit (upto 300 birds per day) - Rs.5.00 lakhs<br />
6. Egg/broiler carts for sale of poultry products - Rs.0.10 lakhs<br />
7. Central grower unit (12,500 birds per batch and 4 batches per year) -20.00 lakhs.<br />
The Scheme can be implemented in any part of India. However, thrust needs be given in states like Uttaranchal, Maharashtra, U.P., Karnataka, Tamil Nadu,. Punjab, M.P, Orissa, A.P., Rajasthan, and North-Eastern states during 2004-05. For N.E. states an allocation of Rs.2.0 crores out of Rs.7.2 crores may be made while S.B.I, P.N.B., Indian bank and Canara Bank have promised to take lead in implementing this scheme, other commercial banks, cooperative banks and regional rural banks may also participate as per the field level demand. </u><br />
<br />
<b>4. Eligibility<br />
<br />
</b>4.1 The eligible beneficiaries shall include agricultural farmers/ individual entrepreneurs and groups of all sections of unorganized as well as organized sector. Preference may be given to traditional sweet makers (Halwais) to improve quality and hygiene of their products. In poultry, preference will be given to Pheriwalas, which will generate self-employment for urban poor. Veterinary Science Graduates alone will be considered for providing loan under the component of veterinary clinics.<br />
<br />
4.2 The indications given in Paragraph 3 above only show the maximum outlay of the project to be included under the scheme. The State level Review and Disbursement Committee will ensure that maximum number of units receives the benefit under the scheme and the spread of the proposals approved is not limited to one area/activity.<br />
<br />
<b>5. Preparation of Projects<br />
<br />
</b>5.1 The borrowers selected by identified banks will be financed for specific activities under dairy/poultry sector and assisted under the scheme. The borrowers will prepare a bankable project and submit it to the banks for consideration under the scheme. <u>The fund provided by DAH&D will be kept with NABARD and will act as a revolving fund from which the beneficiaries under the scheme will be given a interest free loan of 50% of the total cost of the project/proposal subject to the ceiling indicated above in Para 3. 10% of the total investment will be borne by the borrower as his margin and the bank will charge an interest rate applicable as per their norms on the balance loan amount of 40% of the project cost. This will help the borrower in reducing his interest burden.</u> A list of schemes/components, which may qualify under this scheme, has already been described above in Para 3. The Banks will adhere to their own appraisal norms. However, the checklist to facilitate the compliance of the requirements of formulation/scrutiny/appraisal in respect of the scheme will be provided to the banks by NABARD.<br />
<br />
<b>6. Implementation period and funding pattern</b><br />
<br />
6.1 The scheme will be implemented during the X Plan period. It is an umbrella project under which individual schemes will be sanctioned.<br />
6.2 There is a provision of Rs.7.20 crores for the scheme during the current financial year<br />
6.3 Scheme funding/ Pattern of Investment:<br />
Entrepreneur’s Contribution: 10% of total outlay<br />
Revolving Fund’s (GOI)share:50% of total outlay - no interest<br />
Bank’s share: 40% of total outlay - interest as applicable to agriculture loans<br />
<br />
<b>7. Implementing Institutions<br />
</b><br />
7.1 NABARD will be the Nodal Agency for implementation of the scheme. The scheme will be implemented by Commercial Banks, Cooperative Banks and RRBs.<br />
<br />
<b>8. Disbursement of Loan/Revolving Fund<br />
<br />
</b>8.1 The financing bank will disburse the loan within 7 days of the approval of the State Level Review and Disbursement Committee to the borrower to whom the loan has already been sanctioned. The Bank will not charge interest from the borrower on the amount received by it from the revolving fund.<br />
<br />
9. Submission of proposals for release of interest free loan portion<br />
9.1 The format in which the banks will claim the interest free loan amount from the revolving fund is enclosed at Annexure II. The Bank’s controlling office will submit the consolidated claim, activity wise to NABARD RO on a fortnightly basis.<br />
<br />
10. Sanction of project and release of amount from Revolving Fund and Repayment of loan<br />
10.1 For the first year, NABARD ROs will implement the scheme in the states identified and launch the scheme with the participation of the banks in all the districts. The bank will identify beneficiaries for the activities under the scheme.<br />
10.2 The project will be sanctioned by the bank after proper scrutiny as per its laid down procedure and satisfying itself that the proposal is viable and meets the conditions prescribed under the scheme. The bank will submit its claim in the prescribed format to the Regional Office of NABARD after sanction of the loan proposal.<br />
10.3 The State level Review and Disbursement committee headed by RO, Incharge of NABARD will have representatives of leading banks, other banks expected to participate in the scheme and the Animal Husbandry and Dairy Departments of the concerned State Govts and will meet at least once in a fortnight. Thus, the maximum time taken to clear a proposal will not be more than 15 days.<br />
10.4 Fifty percent of the total outlay i.e. the interest free loan portion, out of revolving fund, will be released by NABARD to the bank after scrutiny of the claim. For this, the State level Review and Disbursement Committee (SLRDC) will accord approval for disbursement of loan on the basis of first come first serve basis and considering the merits of the case and authorise release of the amount by NABARD Head Office. The Committee will ensure the timely disbursement of loan preferably with in 7 days, once it is approved. Accordingly, NABARD HO will release the amount to the participating banks from the revolving fund. A ratio of 2:1 may be maintained between the loan released for dairy and poultry sectors respectively at the national level.<br />
10.5 The bank will release the entire loan amount in instalments depending upon the progress of implementation of the project. The bank will affect recovery as per its prescriptions and will return pro rata of the recovery made to NABARD for crediting towards the revolving fund on an annual basis.<br />
<br />
<b>11. Repayment of Loan<br />
<br />
</b>11.1 Repayment period of loan will depend upon the cash flow and will be up to a maximum of 7 years including grace period of two years. Any deficiency in repayment in the project will be the responsibility of the bank as the borrowers are to be identified and selected by them.<br />
<br />
<b>12. Recovery/Passing on Revolving fund amount<br />
<br />
</b>12.1 The recovery of loan , when made will be divided between GOI’s and bank’s share of loan on pro rata basis.<br />
<br />
<b>13. Unit Cost<br />
<br />
</b>13.1 The maximum outlay of the project for individual borrowers has been given in Para 3. Unit cost will depend on the type of investment, size of operation, and type of equipment and infrastructure needs. The State level Review and Disbursement Committee at the Regional Office of NABARD will consider the above factors while deciding on the interest free loan amount to be released.<br />
<br />
<b>14. Refinance Assistance</b><br />
<br />
14.1 NABARD would provide refinance to participating banks for 90% of the amount financed by the banks as term loan. Rate of interest on refinance will be decided by NABARD from time to time.<br />
<br />
<b>15. Security Norms</b><br />
<br />
15.1 The security norms will be as prescribed by Reserve Bank of India from time to time.<br />
<br />
<b>16. Adjustment in Borrower’s Account<br />
</b><br />
16.1 The bank can charge interest as per its norms on its portion of the loan account but should not charge any interest on amount drawn from the revolving fund. The bank will disburse the loan amount after it receives interest free portion from the revolving fund. It shall recover the loan amount as per instalments prescribed and pass on pro rata portion of the amount recovered back to NABARD on yearly basis. The loan amount will vary depending on the purpose for which the loan is given.<br />
<br />
16.2 Regular repayments will make the borrower eligible for interest subsidy on the bank loan portion (to the extent of 40% of the outlay) upto 50% of the interest payable. The bank will charge the usual interest amount on this portion and for only the regular repayment; it will claim 50% of the amount interest charged from NABARD as subsidy. On receipt of the subsidy from NABARD the amount will be credited to the borrower’s account. This subsidy will be claimed from NABARD on yearly basis as per the format to be prescribed by NABARD.<br />
<br />
<b>17. Monitoring<br />
</b><br />
17.1 The National level Joint Monitoring Committee will be headed by Joint Secretary, Dairy Development (Dept. of AH and Dairying, MOA, GOI) and will have representatives of NABARD, State Bank of India, UCO Bank, Punjab National Bank, Canara Bank and Indian Bank and Secretaries of AH and Dairy Development of four State Governments on rotational basis. This Committee will formulate guidelines for the implementation of the scheme and monitor the implementation of the scheme. NABARD will closely monitor the units financed and will conduct periodic inspections to verify the utilization and study the working of the scheme.<br />
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17.2 The State level Review and Disbursement Committee (SLRDC) will be headed by RO of NABARD and will include representative of banks expected to participate in the scheme and Animal Husbandry and Dairy Departments of the concerned State Govt. The Committee will authorise release of the interest free loans as well as the interest subsidy to banks. The Committee will meet on a fortnightly basis and send bank-wise, activity-wise and district-wise statement to GOI and NABARD HO on monthly basis. It will also help in popularising the scheme in the state. The RO, NABARD will also be the convener of the SLRDC.<br />
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17.3 The participating banks will conduct periodic inspections of the units and give a feed back to the Joint Monitoring Committee on a consolidated basis and to the State Level Review and Disbursement Committee at the State Level on any deviation / misutilisation of funds.<br />
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17.4 On completion of the project, the participating bank would submit a completion certificate to DAH & D through NABARD.<br />
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<b>18. Role of various agencies<br />
</b><br />
<b>18.1 NABARD</b><br />
ü To administer the revolving fund and conduct fortnightly meeting of State Level Review and Disbursement Committee along with financing banks and Animal Husbandry and/or Dairy Department of the concerned State.<br />
ü To scrutinize the claims of the bank and release the amount claimed<br />
ü To monitor the scheme on a regular basis and provide a report to DAH&D, GOI on monthly basis.<br />
ü To plan for improvement and expansion of the scheme for future, based on the feed back<br />
<br />
<b>18.2 Banks<br />
</b>ü To identify, receive and sanction the projects received from the borrowers for various purposes identified under the scheme and disburse the loan amount within 7 days of approval by State Level Review and Disbursement Committee.<br />
ü To recover the loan amount as per repayment schedule and repay the amount recovered on the loan portion out of the revolving fund to NABARD on yearly basis.<br />
ü To provide feed back on implementation of the scheme at State and national level.<br />
<br />
<b>18.3 Role of DAH&D<br />
</b>ü To convene the meetings of the Joint Monitoring Committee regularly and review the implementation with NABARD and financing banks. At least one meeting will be held in each quarter.<br />
ü To plan and expand the scheme in future as per the feed back received from NABARD and financing Banks.<br />
ü To undertake field visits of projects on sample basis and make funds available as and when needed<br />
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<b>19. Publicity<br />
<br />
</b> 19.1 NABARD and the implementing banks will make efforts for wide publicity at the district and State levels through organisation of Workshops and through Farmers’ Clubs, Non-Governmental Organizations and rural branches of financing banks.<br />
19.2 The members of the State Level Review & Disbursement Committee will also help in popularizing the scheme.<br />
<br />
<b> 20. Other conditions :<br />
</b><br />
* A signboard at the site "DAH&D Assisted Project" will also be exhibited.<br />
* DAH&D reserves the right to modify, add, and delete any terms/conditions without assigning any reason.<br />
* DAH&D's interpretation of various terms will be final.<br />
* DAH&D reserves the right to recall any amount given under the scheme without assigning any reason thereof.<br />
* Any other pre & post inspection would be undertaken by DAH&D representative to find out the physical & financial progress as and when required.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com4tag:blogger.com,1999:blog-5582947017458984442.post-89488614846870108972010-12-04T04:25:00.000-08:002010-12-04T04:25:39.908-08:00Neck Pain?.... Sleep on Emu Pillow.<a href="http://timesofindia.indiatimes.com/city/chandigarh/Neck-pain-Sleep-on-an-Emu-pillow/articleshow/7039640.cms">Neck pain? Sleep on an Emu pillow </a><br />
<br />
Amit Sharma, TNN, Dec 4, 2010, 04.51am IST<br />
<br />
CHANDIGARH: If you have neck and spine problems and have been advised by your doctor to avoid pillows, there is help at hand from unexpected quarters – a bird that cannot fly.<br />
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Research has proved that special pillows padded with Emu feathers can be of help. A Punjab-based firm declared on Friday at the Agro-Tech fair, organized by CII, that they are in advanced stage of production of these pillows and will hit the market soon.<br />
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And, this bird from Down Under will also provide a range of products — from medicine to cure low sperm count and warm jackets to cholesterol-free and odourless eggs. "The softness of Emu feathers gives it the edge and pillows made of these are good for children in their formative stages," says Yuvraj Goel, a director of Emu Farm Agro. "Emu feathers are also used to make dusters and key chains. These products range from Rs 150, depending on the quantity. Jackets made of Emu leather and fur are also popular. Reversible jackets have been introduced in the market that cost about Rs 7,000," said Goel.<br />
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[Courtesy: Times of India]emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com0tag:blogger.com,1999:blog-5582947017458984442.post-49078237377863593062010-11-23T05:19:00.000-08:002010-11-23T05:25:50.603-08:00"How to" of Emu FarmingIn recent days, I have received several queries asking my phone number to call on to check more information such as pricing, etc. My humble opinion about this is: <b>If you are really serious about emu farming, get to the ground. Do not do arm-chair learning. This is not an IT course to learn that way.</b><br />
<br />
Before you get on to the emu farming, you need to know the following:<br />
<b> </b><br />
<ol><li>What is the business model of your Emu Farming </li>
<ol><li>Chicks to Breeder and <b>selling eggs</b>, </li>
<li>Breeder and <b>selling eggs</b>, </li>
<li>Breeder -; Eggs --; Hatchery -- <b>Chicks for Sale</b>, </li>
<li>B-Eggs-Hat-Chicks-->12-month birds for <b>Meat purposes</b> </li>
<li>Each requires, different amount of investment. Please remember, this is money-intensive business. To certain extent, you need to invest, the rest you can go for bank loans. </li>
</ol><li>Do you have enough resources (all Ms, such as money, manpower, etc)</li>
<li>Cashflow statement for the business (how much money needed to run the show, till you get the returns). Please remember this is a seasonal business, cashflow will be the BIG issue, if you have not planned in advance.<b></b></li>
<li>Visit as many as emu farms to find out the commonality and difference between each one of them, and speak to the farm owners and employees to know more m in face-to-face. Many farm-owners do not entertain people to ask questions to them about emu farming. Some even charge entrance fees and consulting fees to speak about.</li>
<li>Emu Farming training is provided by few, govt and private. In Tamil Nadu, Emu Research Centre (under TANUVAS) is providing three-day emu farming training course on a subsidised rate. Please call them to find out the next dates. In Hyderabad, I understand there are some training from Veterinary authority, please check the local emu farmers association. </li>
<li>Decide on what mode you want to startup, (a) with Breeders or (b) with Chicks. </li>
<li>Chicks rearing is most suitable for people with patience, because they need to wait for long (remember cashflow...!!). </li>
<li>Breeders rearing is for people with deep pockets, and wants to see immediate returns. Be careful in choosing the breeder, since you do not know whether it is an adult bird or to-be adult bird, because all the birds do look similar after 11-months, except some minor differences. Only the trained eyes will identify them. </li>
<li>Check for history of egg-laying while you buy for breeders. Most of them won't maintain records, but some will do. This is very common, since they seldom separated breeders into individual pairs. Hence, tracking the number of eggs laid by each breeder is difficult. Average eggs per season could be somewhere between 20-25 per breeding pair. </li>
<li>Observe the types of pens to cage the birds, and space required, etc during your farm visits. </li>
<li>Employ the trained farm workers, else, train yourself before you train your farm workers, on how to handle the birds and how to give oral medicines, administer injections, etc. Emus are known to kick vigorously and severely cause injuries, if not handled properly.</li>
<li>Devise a feed management scheme. Either you prepare them, or buy it from feeds manufacturers.</li>
<li>Devise a vaccine administration scheme, and explain to your farm workers. Follow whiteboard method.</li>
<li>Maintain registers for both feed mgmt, vaccines, and eggs-laying.</li>
<li>Think about whether you have enough money to set-up Incubator to produce chicks. Chicks management is altogether a different story. It is very difficult and you need enormous preparation for that, like Diesel Generator, 24x7 monitoring & troubleshooting for 6-months, separate chicks brooders, vaccinations, etc. If you cannot afford it, please do not try hatcheries. </li>
<li>Get Insurance for your birds.</li>
<li>Know a veterinary doctor near by.</li>
</ol>All in all, keep in mind that, this is a seasonal business. You may not be engaged all the days of the year. So, try integrated farming, like goat farming, and use your hatchery to hatch quail eggs for the remaining 6-months period.<br />
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You must enjoy visiting your farm every day, and keep looking at minute things like health of your birds and animals.<br />
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I have given some of the starting pointers to ponder about. People doing business based on their conviction of doing that. No one can force it to them and they should not take it for granted too. If you are not convinced and do not have conviction about what you are going to do, do not get into that. Just enjoy watching. <br />
<br />
All the best to your Emu Farming.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com3tag:blogger.com,1999:blog-5582947017458984442.post-36408906711326420972010-10-25T04:44:00.000-07:002010-10-25T05:01:41.823-07:00Commercial Emu FarmingIn our previous post, we have seen contract emu farming is picking up in TN. Here're more details about it, from Jeevan Emu Care, Dindigul.<br />
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<div style="color: blue; font-family: Georgia,"Times New Roman",serif;">Commercial INTEGRATION farming of emu </div><dl class="accordion2" id="slider2" style="color: blue; font-family: Georgia,"Times New Roman",serif;"><dt class="open">PLAN - A (Commercial Integration Farming of Emu) </dt>
<dt class="open"> </dt>
<dd><ol><li>All Emu chicks supplied by the company are of export quality. </li>
<li>The security deposit for the chicks worth Rs.3 lakhs is just Rs.2 lakhs only. </li>
<li>The company will deliver 20 Quality emu chicks for this. </li>
<li>Feeds & Medicines for Emu chicks will be delivered to Farm directly by company. </li>
<li>The agreement period is 5 years. </li>
<li>During 5 years, 20 Emu chicks will be supplied once in 12 months. </li>
<li>Company supervisors will inspect the farm once in a week and inspections reports will be maintained by the company. </li>
<li>12 months is treated as one Integration period. </li>
<li>The company will pay Rs.4,000/- for each chicks in every Integration period(Totally Rs80000/- for 20 chicks). </li>
<li> Company will bear the Insurance premium amount also. </li>
<li>The total market worth of Emu 20 birds is Rs.3,00,000/- </li>
<li>The company agrees to pay Rs.10000/- as bonus per batch as per the calculation of FCR per year. </li>
<li>At the end of 5th year, the company will pay the brought up amount (Rs.4,000/-per bird) along with the invested amount. </li>
<li>All the conditions apply. </li>
</ol><table border="0" cellpadding="0" cellspacing="0"><tbody>
<tr> <td><div class="MsoNormal" style="margin-left: 0.25in;"> </div></td> </tr>
<tr class="content"> </tr>
<tr> <td><table align="center" border="1" cellpadding="5" cellspacing="0" style="border-collapse: collapse; border-color: rgb(83, 153, 194); width: 600px;"><tbody>
<tr style="color: blue;"> <td align="center" class="head" colspan="2">Income (Per 20 Birds) </td> </tr>
<tr> <td style="color: blue;" width="280">First Year : Rs 90,000/-*</td> <td style="color: blue;" width="294">Total Income : Rs 6,50,000/-</td> </tr>
<tr> <td style="color: blue;">Second Year : Rs 90,000/-*</td> <td style="color: blue;">Investment : Rs 2,00,000/-</td> </tr>
<tr> <td style="color: blue;">Third Year : Rs 90,000/-*</td> <td style="color: blue;"></td> </tr>
<tr> <td style="color: blue;">Forth Year : Rs 90,000/-*</td> <td style="color: blue;"><b>Net Profit : Rs 4,50,000/-*</b></td> </tr>
<tr> <td style="color: blue;">Final Year : Rs 2,90,000/-*</td> <td style="color: blue;">(Just in 5 Years)</td> </tr>
<tr> <td></td> <td style="color: blue;">*Conditions apply</td> </tr>
</tbody></table></td> </tr>
<tr> <td>(Thanks to Jeevan Emu Care India Pvt Ltd) </td></tr>
</tbody></table></dd></dl> If you look at the price, they are selling (or getting deposits) @ Rs.20,000/- for each 3-month chick. If you look at their PLAN B, they are buying 3-months old emu chicks @ Rs.3,000/- from you, and too, this is before their Marketing charges kicking in, I assume.This explains how they offer "free feed and Medicines, and periodical visits". It's all included in that. The expenses for running the office covered by this, legitimately. <br />
<br />
Guess what ? You have steady cash-flow, and banks have to beg you to take loan from them, because you are cash-rich. Also, your deposits are refundable at the end of fifth year and NOT taxable at the hand of Income-Tax and again interest-free in the eyes of Taxmen.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com0tag:blogger.com,1999:blog-5582947017458984442.post-52969016847847438472010-10-18T21:18:00.000-07:002010-10-18T21:18:47.921-07:00Contract Emu Farming is picking up in Tamil NaduContract Emu Farming is one of the 3 method of emu farming, which we have discussed earlier in one of the blogpost.<br />
<br />
Contract Emu Farming works in a different way than MLM. It's not MLM at all. Let's look into how does it work.<br />
<br />
In brief, Contract Emu Farming is of 10-pair size or in multiples of 10-pairs, i.e., 10 pairs, 20 pairs, 30 pairs, etc. In this method, farmer is depositing a refundable interest-free deposit for the cost of 10-pairs with the Emu Company. In turn, the emu company sets up a mesh-wire fencing and a small shed, provides feeds and medicines at no cost to the farmer. Besides all, they are giving Rs.250-300/- per month per emu chick as incentive for safekeeping the emu birds. So, roughly for 10-pairs they are getting Rs.5,000 to Rs.6,000 per month as incentive, just to feed and water the emu chicks in the farmer's premises. The chicks are insured by the company and any mortality is company's responsibility and they will replace with a new chick to maintain the numbers. The ongoing market (or security deposit) is Rs.15,000/- per 3-month old emu chick pair. For a 1.5 lakh rupees interest-free refundable deposit, they are getting Rs.72,000/- per year. This is interesting, right. Where on the earth you will get this interest? But, You need to be in contract for a minimum period of 5-years, i.e., you will get the regular monthly income of Rs.5,000/- for next five years, and cannot break the bond. This is the view of this contract emu farming business from farmer's point of view.<br />
<br />
When I realised that how does it work on emu company's side, it is awesome business proposal for both sides. Fantastic. Legally right, it is not affecting any party involved both financially and in performance. A real win-win situation (so far). <br />
<br />
Currently, there are several companies started this contract emu farming. In Tamil Nadu, VC emufarms, Susi Emufarm, Jeevan Emu Care, are some of the companies doing this now. Next year, many will join the queue. This shows, there is a revival of emu business in Tamil Nadu.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com2tag:blogger.com,1999:blog-5582947017458984442.post-89744991054532620812010-09-26T08:09:00.000-07:002010-09-26T08:11:56.163-07:00Emu forecast for 2011.I just saw an email from one of the emu enthusiasts from Andhra Pradesh. The news is interesting.<br />
<br />
There are few big emu farmers from two different locations, formed a JV to set up a two Emu Slaughtering Units at a cost of Rs.4 Crores each. They are planning to purchase 16-18 month old bird at Rs.315 - 325/- Kg on live weight and a minimum weight for the birds is 50 Kgs. The price roughly works out to Rs.31,000/- per pair of 18 month birds. That's a very good price considering the current market rates. The plants are expected to come up live in mid-2011. Now, GCC (Gulf Cooperation Council - Saudi, UAE, Bahrai, Oman, Kuwait, Qatar) countries are the potential and easily accessible target for emu meat from India.<br />
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Also, rumors that two slaughtering houses are coming up in Tamil Nadu as well during the same period. But, In Tamil Nadu, Big-shots are trying to get the bird as cheap as possible for the slaughtering house from small farmers. This strategy is not going to work out well. Also, Plants in Tamil Nadu seems not of JV type. It seems they are going to be belong to a single farm or two only.<br />
<br />
In an oligopolistic emu market, small farmers going to steer the market prices. Market forces will decide the price of emu. Slaughter houses used to consume several thousand birds per year. In a seasonal business entity, regular production is the key to keep the prices stable. If the supply is not managed well, the price will sky rocket, like BSE Sensex. <br />
<br />
Currently there is a slack in end-use. If the end-use opportunity is coming via Slaughtering Unit and Oil Processing, then it is going to be the beginning of new economic Boom in India for Rural Markets. This time it is not uneducated farmers who is going to rule this agri trade, but educated, young, mid 30s to mid 40s graduates with internet in hand.<br />
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2011 is going to be really rocking and thrilling roller coaster ride for emu biz in India. Be prepared.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com2tag:blogger.com,1999:blog-5582947017458984442.post-70257126878545890062010-09-15T04:06:00.000-07:002010-09-15T04:11:04.099-07:00Emu Farming - Frequently Asked Questions<div style="text-align: justify;">Emu Farming is quite complex subject for newbies, it seems. May be they are unable to search for information in the 'net world'. For the people, who are eager to start the emu farm, but worried inside whether this is good, and will i be able to retrieve the profit, and host of other questions in mind.</div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">To address the concerns of newbies, I am giving a FAQ on emu farming based on my experience and what I have studied. If you have questions unanswered here, please write to me at jmemufarm(at)gmail(dot)com. </div><div style="text-align: justify;"><br />
</div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><b>Qn.# 1. Can Emu birds live in Harsh Weather Conditions?</b></div><div style="text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><i>Ans: Yes. It can live in varied conditions, from hot desert to cold climates. However, if it has to mate and lay more eggs, the climate shall be moderate cool, i.e., 28-32 degree celcius. Hill climates are good for this throughout the year, anyhow, during winter season, most of India has this climate, hence, there won't be any issues across various states of india.</i></div><div style="text-align: justify;"><br />
</div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><b>Qn.# 2. Does it require a shelter?</b></div><div style="text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><i>Ans: Yes. Shelter may be small enough to accommodate during raining and for mating. It enjoys water, whether it is rain or pond or shower. During mating, it needs some secluded space, otherwise, it feels shy, and will not mate.</i></div><div style="text-align: justify;"><br />
</div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><b>Qn.#3. Does other animals co-habit with Emu?</b></div><div style="text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><i>Ans: Partially Yes. We have not seen other birds are grown side-by-side. In fact, emu is highly resistant to normal diseases affecting other birds (e.g., chicken, etc). Ranikhet is the major disease known to affect Emu seriously. Hence, avoid other birds, if they are susceptible to carrying Ranikhet, in your farm or nearby farms.</i></div><div style="text-align: justify;"><br />
</div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><b>Qn.#4. Does snakes bite Emus?</b></div><div style="text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><i>Ans: Emu can run away from Snakes, or it will just throw it away using its peeks. Normally, Sankes won't come near to emus.</i></div><div style="text-align: justify;"><br />
</div><div style="font-family: Georgia,"Times New Roman",serif; text-align: justify;"><b>Qn. #5. How to manage the eggs, until it is collected by the buyer?</b></div><div style="text-align: justify;"><br />
</div><div style="font-family: Verdana,sans-serif; text-align: justify;"><i>Ans: You can keep Emu Eggs in a slightly cool condition (a dark place in your house or farm house or inside the earthen pot). Handle them without shaking, and place it in horizontal way. Do not stack eggs one on the other. Use, soft material to separate eggs. There are thermocol boxes available. You can buy them and use it to store. Do not keep the eggs for more than 7-days, its hatchability may reduce. While collection of the eggs from the field, use Dettal with cotton to wipe out any dirts.</i></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;">If you have questions unanswered here, please write to me at jmemufarm(at)gmail(dot)com. </div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com2tag:blogger.com,1999:blog-5582947017458984442.post-21305875254789657842010-08-31T07:07:00.000-07:002010-08-31T07:07:27.046-07:00Emu Farming Vs Rabbit FarmingOne emu enthusiast was asking whether emu farming is like what Rabbit Farming was few years ago.<br />
<br />
It is a valid concern, since many hundreds of people lost their money in the MLM-kind (Multi-Level Marketing) of business model of Rabbit Farming. It's not the MLM model that brought this business downswing, but the ultimate end-use was not defined in the business. People who sold the rabbits mentioning the goodness of its meat, never tasted it. It's so sticky or so rubbery, when cooked. It's not a hard meat, as it is mutton or quail or chicken. Indians do not eat this kind of meats. So, the meat never took off. When there is no end use for the product, it cannot grow forever. So, the ultimate stop came in.<br />
<br />
Emu Farming is entirely different. First, it is not MLM model. You pay and get worthy emu Chicks. The Emu meat is very nice and affordable for people to buy it. If you look at my previous posts, I have explained about the emu meat requirement and supply. There are several meat shops are popping up. The business is very hectic. I am getting regular call for asking to buy Leg-bend emu chicks for meat purpose. Since, the emu meat is getting very popular and the demand is keep increasing.<br />
<br />
One thing, I noticed, would be a hurdle in fixing the price. The feed cost is very high, when we consider growing emu for meat purpose alone. So, either the feed cost must come down, or the meat cost must go up, say to Rs.750/kg.<br />
<br />
With the current supply and demand situation for emu meat, I bet it would reach up to Rs.750/Kg, soon.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com1tag:blogger.com,1999:blog-5582947017458984442.post-57241847208068681412010-08-20T07:53:00.001-07:002010-08-20T08:31:53.588-07:00Emu Meat - Some Commercial AspectsEmu Meat is already getting into food plates in some selected cities in India.<br /><br />There was a hype in the Emu Farming community for not going into slaughtering. That is, we need more emu birds to feed the population if they are tasted and addicted to emu meat. Verily True. But, if we wait for the time to come, the small farming community will find it unable to feed the emu birds and chicks, and eventually collapse. This is a happening in Tamil Nadu now.<br /><br />In an average, a Emu chick eats 0.5 Kg per day for first 12 months (Note, in an average... actually it increases from 100g to 200g and upto 650 grams per day when it reaches 12 months). When it reaches 18 months, it will start eating 1000grams per day. But the growth is from 450 grams it will reach 45, 000 grams - a whopping 100 times growth in 18 months.<br /><br />Let's look into some statistics of Emu Meat's commercial aspect:<br /><br /><img src="file:///C:/Users/Daddy/AppData/Local/Temp/moz-screenshot-1.png" alt="" /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWN7TUr0MgeR-ert8I3q6Bv4356u6k2wlRF4MJhbDKNhbUeffKHGnZmoaBr9N6qBzckL2CA2FT3g9Y_utjRQlYpztL5Sd4kY5w6ZqElzhiwsyLc8ZR5MW18cSILv5HNlCMShMtZr5_VIgO/s1600/Meat+weight.jpg"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 120px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWN7TUr0MgeR-ert8I3q6Bv4356u6k2wlRF4MJhbDKNhbUeffKHGnZmoaBr9N6qBzckL2CA2FT3g9Y_utjRQlYpztL5Sd4kY5w6ZqElzhiwsyLc8ZR5MW18cSILv5HNlCMShMtZr5_VIgO/s400/Meat+weight.jpg" alt="" id="BLOGGER_PHOTO_ID_5507508788690588290" border="0" /></a>If you look deep into the chart above, you will see Fully grown Emu (18+ months) weighs around 40-45 Kg. Let's take 40 Kg in a moderate account.<br /><br /><br />Live Weight: <span style="color: rgb(153, 0, 0);">40</span> Kg<br />Feather, etc: <span style="color: rgb(204, 0, 0);">10</span> Kg (considered waste, but somehow people can sell it for some money.)<br />Meat: <span style="color: rgb(204, 0, 0);">20</span> Kg (In Indian conditions, we don't completely remove bones in the saleable meat)<br />Bones: <span style="color: rgb(204, 0, 0);">5</span> Kg (reasonably big bones)<br />FAT: <span style="color: rgb(204, 0, 0);">5</span> Kg (the fat shall be blood-free, means, no blood droplets shall be found in the fat).<br /><br />To feed enthusiastic and health-conscious upper middle-class and above, they will be frenzied about this meat. It is beleived that rheumatism subsidies after eating emu meat. Currently they are paying around 300-450 per Kg, but when the demand is high, and the supply is low, the price will go up. Now more people will be frenzied about emu farming, and jump into it. Just remember, we are still growing emus in a seasonal agri-business industry.<br /><br />In simple terms, for regular daily demand of emu meat, we have only a seasonal supply, which obviously shows the demand is always going to be higher than the supply. This simple fact tells you about the future of emu farming.<br /><br />Other hype is that there is a huge export market out there. Export Market is there, but not huge. Even if it is cost effective to produce in India, India is still not considered a hygienic source to import from. Many western countries shun India as a source for Emu Meat. This is a image problem. Only orchestrated effort from Government of India can do to overcome and rebuild.<br /><br />Okay, when you are selling the meat like hot cake on cash-terms locally, why do you want to export at a lower cost in credit terms. Moreover, If you cannot meet the local demand, why do you think of exporting them. So, just forget about Export of Emu meat.<br /><br />Have you tasted the emu meat, yet?<br /><br /><br /><img src="file:///C:/Users/Daddy/AppData/Local/Temp/moz-screenshot-2.png" alt="" />emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com3tag:blogger.com,1999:blog-5582947017458984442.post-82344844652995244782010-08-11T07:40:00.000-07:002010-08-23T02:36:17.450-07:00Emu Slaughtering in Chennai<span style="color: rgb(0, 0, 0);">Emu Slaughtering has started in small scale in various cities of Tamil Nadu State. The response so far is so good. The current price is Rs.300/kg to Rs.350/kg, depend on cities. However, no stock carried away to the freezer for next day. All sold out on the same day.</span><br /><br /><span style="color: rgb(0, 0, 0);">Interesting.... isn't it?</span><br /><br /><span style="color: rgb(0, 0, 0);">In Chennai, VCEmufarm has started a joint called, Maya & Maya Food joint in the following address:</span><span style="color: rgb(255, 255, 0);"> <span style="color: rgb(0, 0, 0);"><br /><br /></span></span><div style="text-align: center;"><span style="color: rgb(255, 255, 0);"><span style="color: rgb(0, 0, 0);">" <span style="font-weight: bold;">MAYA & MAYA Food Joint "</span></span></span><br /></div><div style="text-align: center; color: rgb(153, 0, 0); font-weight: bold;"><span style="color: rgb(255, 255, 0);"><span style="color: rgb(0, 0, 0);">114-F,Shanthi Colony Main Road,</span></span><br /><span style="color: rgb(0, 0, 0);">Anna Nagar, Chennai - 600 040.</span><br /><span style="color: rgb(0, 0, 0);">Call : 97891 74466 / 94420 10168</span><br /><span style="color: rgb(0, 0, 0);">E-mail : mayaandmayaemuproducts@gmail.com</span><br /><span style="color: rgb(0, 0, 0);">Web : www.emufarms.in / www.vcemufarms.com</span><br /></div><span style="color: rgb(0, 0, 0); font-weight: bold;"></span><br /><div style="color: rgb(255, 255, 0);" align="center"><span style="color: rgb(0, 0, 0);"><br /></span><div style="text-align: left;"><span style="color: rgb(0, 0, 0);">In Dindigul, Jeevan Emu Care India and PAN Emu Farm have started their meat sale for some time.</span><br /><br /><span style="color: rgb(0, 0, 0);">Soon, it will spread to other parts of the nation too.</span><br /><br /><span style="color: rgb(0, 0, 0);">Look for freezers in your local city superstores for Emu Nuggets, and meat products.</span><br /><br /><br /></div></div>emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com7tag:blogger.com,1999:blog-5582947017458984442.post-8563289891098082732010-05-12T15:42:00.000-07:002010-08-23T02:37:37.177-07:00Future of Emu Farming in India -2Emu meat is considered to be taste like beef, red in color like beef and a fibrous meat. We all knew fibrous meat is most suitable for Briyani, which is pricey indian feast food in India and across the globe.<br /><br />So, how to introduce this meat in Indian domestic market? We will look in detail..<br /><br />Let's look at the Meat Consumption Scenario in India:<br /><br /><span style="font-style: italic;font-size:100%;" >"The per capita consumption of beef / buffalo in India is 2.8 kg, about half that of fish, but more than twice the average intake of mutton, pork and poultry. According to statistics compiled by the Food and Agriculture Organization of the United Nations (FAO), the total number of animals slaughtered for meat in India rose from 66,299,600 head in 1980 to 106,239,000 head in 2000, nearly doubling. There was a rise in the total number of cows and buffaloes slaughtered for meat in India from 15,644,000 head in 1980 to 24,300,000 head in 2000, an increase in total <b>beef meat</b> and <b>buffalo meat</b> production of 1,673,972 in 1980 to 2,863,400 in 2000." </span><br /><br />The above figures are 10 years old statistics (lazy officers... Ministry of Food Processing yet to process 2008 figures, which are already 2 years old. In overseas, they are able to release last quarter statistics, on the fourth month). However, the domestic market is huge. The price per Kg works out to be Rs.120/- for export, whereas Rs.150/- for domestic. To compete this segment with a price tag of Rs.350/- Per Kg for Emu Meat is a impossible task. So, we need to change the way Emu meat is being marketed. We will look into this in the later part of this post.<br /><br /><span style="font-style: italic;">"It should be kept in mind that due to social reasons, the consumption of buffalo meat is restricted in India. While over 70% of Indians are non- vegetarian by choice or religious belief, consumption of beef and pork is limited. The slaughter of cow / Bull is prohibited in all but two states (Kerala and West Bengal). Although more emphasis is given on beef imports and states of Hyderabad, Delhi, Mumbai and others metropolis do witness beef production."</span><br /><br />Still, 30% of people consuming meat in India is a huge number. We have discussed in detail in one of the previous post.<br /><br />Positing of a product is more important than the product itself.<br /><br />Emu meat is healthier for heart, according to US FDA, compared to other meats.<br /><br />My point here is that, <span style="font-weight: bold; color: rgb(0, 0, 153);">we need to emphasis on the heart-healthy nature of the emu meat to the customers. </span><br /><br />Secondly, <span style="font-weight: bold; color: rgb(0, 0, 153);">Emu meat has to be processed in a facility and marketed domestically</span><span style="color: rgb(255, 255, 51);"><span style="color: rgb(0, 0, 153);">.</span> </span>When there is a centralized facility, transportation poses a major challenge in keeping the freshness of the meat. Inevitably, the meat has to be marketed as a frozen meat. Indians used to buy the meat fresh, but nowadays, they already started buying frozen chicken in superstores, thanks to Venky Hatcheries and Suguna Chickens. This is a good sign for the aspiring Emu Meat Manufacturers.<br /><br />Thirdly, food processing institutes (catering Colleges), are to be engaged by the Meat Manufactures and Government Ministry to provide best ways to prepare Emu Meat dishes in a tastier manner. <span style="font-weight: bold;"><span style="color: rgb(0, 0, 153);">These cooking methods have to be given away to Cooks as a Free Training through regional Food Mela's</span><span style="color: rgb(0, 0, 153);">.</span> </span>The Emu Meat has to be sponsored by the Manufacturers for the Mela. Also, Television shows to teach how to cook emu meat in a tastier manner through Chefs, as a regular weekly programme.<br /><br />Fourthly,<span style="color: rgb(255, 255, 51);"> </span><span style="font-weight: bold; color: rgb(0, 0, 153);">State Governments shall release Newspaper Advertisements and short Commercials on the Nutritional value of Emu Meat in the respective states</span><span style="color: rgb(0, 0, 153);">.</span><br /><br />Fifthly, <span style="font-weight: bold; color: rgb(0, 0, 153);">Self-Help Groups have to be engaged to rear Emu Chicks in large scale, so that they can grow the bird and sell it to Slaughtering Houses on a per kilo basis</span><span style="color: rgb(0, 0, 153);">.</span> The SHGs shall be sponsored by the Emu Meat Manufacturers through MicroFinance Loan Scheme of the Government, with a buy-back arrangements after 15 months. The farms shall be inspected prior to shipping them to Slaughter house by the Meat Manufacturer's officials to ensure the healthy nature of the birds. Once they are approved, they can send the birds to the Slaughter house and weigh them and receive the money instantly. Strictly No Credit. Banks shall enforce this on the Meat Manufacturers.<br /><br />I hope relevant people, both aspiring emu entrepreneurs and government officials read this post to take the message in a relevant state.emufarming-guide.blogspot.comhttp://www.blogger.com/profile/02327907240384235779noreply@blogger.com6